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Our Story

About Gender Priority Strategy

A 30-year journey advancing gender equality as a moral imperative — from grassroots communities to the United Nations stage. Women for Women by Women.

Our Origin

Born From 30 Years of Grassroots Advocacy

The Gender Priority Strategy (GEPS) is a pioneering global initiative born from the recognition that gender equality is not merely a matter of fairness, but a moral imperative and prerequisite for sustainable development and lasting peace. Building on the Beijing Declaration and Platform for Action, GEPS emerged from three decades of direct engagement with women at the grassroots level across continents.

We have witnessed firsthand the feminization of poverty, the silencing of women's voices, and the barriers that prevent women from reaching their full potential. GEPS was founded to bring order to these issues and to create systematic, evidence-based pathways to gender equality worldwide — standing in Solidarity, Strength, and Substance.

GEPS at the United Nations

Who We Are

Mission, Vision & Values

The core principles that guide every initiative, every partnership, and every step of our global advocacy.

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Our Mission

To advance gender equality as a global priority through systematic implementation of evidence-based policies, education programs, advocacy campaigns, rigorous research, and practical solutions — empowering women to lead at all levels of society.

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Our Vision

A world where gender equality is fully achieved — where every woman and girl has equal opportunities, rights, and freedoms; where women lead in every sector; and where gender is never a barrier to human potential, dignity, or peace.

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Our Values

Solidarity — standing together across borders and generations. Strength — building resilient leaders and communities. Substance — delivering evidence-based, lasting change. Women for Women by Women — always, in everything we do.

30+ Years of Advocacy
25+ Countries Reached
12+ Governing Council Members
100% Women for Women

The 30-Year Pledge

Standing Together for Generations to Come

For 30 years, we have addressed gender issues confronting women across the world from the grassroots. Our girls and younger generations are becoming more disorganized every day, while our middle-aged women are increasingly self-introspective, and our older women are constantly in tears about the feminization of poverty. The time has come to bring order to our issues.

"Women for Women by Women — Let's Drive Our PEARS Together for Generations to Come!"

Core Focus Areas

What GEPS Addresses

Six interconnected gender issues that GEPS systematically tackles through the PEARS framework.

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Gender Imbalance & Balancing

Identifying and correcting structural imbalances in representation, opportunity, and power across all sectors of society.

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Gender Character Development

Building character, confidence, and leadership capacity in women and girls at every stage of life through mentorship and education.

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Intergenerational Connections

Bridging the gap between generations of women advocates to transfer knowledge, wisdom, and momentum across time.

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Gender Therapy & Emotional Support

Providing healing, counselling, and community support systems to address the psychological impact of gender-based discrimination and violence.

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Gender Bias Elimination

Developing tools, training, and policy frameworks to identify, challenge, and eliminate systemic gender bias in institutions and communities.

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The Woman Herself

Centering personal development, self-worth, and individual empowerment — recognizing that transformation begins with each woman's inner strength.

Global Leadership

Meet Our Global Governing Council

Distinguished ambassadors, First Ladies, and UN representatives committed to advancing gender equality worldwide.

Women for Women by Women

A pioneering global initiative advancing gender equality through Policy, Education, Advocacy, Research, and Solutions.

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